Dennis Publishing

Dennis published around 30 titles. Between 2011 and 2018 I worked across all of them, designing and building the front end in Drupal.

The magazines had iPad editions, and the ads inside them were flat JPEGs. We made them move. Once we started, advertisers came to us asking for them.

Later we rebuilt the older sites responsive, and launched two new things: Alphr, a title of its own, and Portfolio, a lifestyle section inside The Week.

Two iMacs labelled before and after. On the left the old evo site: a bright blue masthead, a narrow three-column grid of car news and a Ford skyscraper ad down the side. On the right the rebuild: a black masthead with a make-and-model review finder, a full-width Ferrari GTC4Lusso lead story and a Latest News row beneath it.

evo · Redesign

The old site, and the one that replaced it.

Two iMacs labelled before and after. On the left the old Expert Reviews site: an orange logo above four stacked rows of navigation, a What's Hot list and two banner ads. On the right the rebuild: a dark masthead with a single teal navigation bar, a Sky Q review as the lead image, and a grid of round category icons for tablets, laptops, cameras and the rest.

Expert Reviews · Redesign

Same again, on a bigger and busier site.

An iPhone and an iPad lying on a wooden table, both showing Coach. The tablet lists Fitness, Health and Style sections under heavy red headings, each with a row of article cards; the phone shows the same cards in a single column.

Coach · Fitness

The same system, a much louder brand.

An iMac showing the Alphr homepage: a thin black masthead with the alphr wordmark and technology, business and science sections, a full-width lead story asking how a game replicates a mess like Syria, and three smaller stories across the bottom.

Alphr · New title

A new title. We started with a blank page.

An iPhone and an iPad on a wooden table showing Alphr. The tablet keeps the four-up grid of lead stories above a two-column Latest list; the phone stacks the same stories full width under a Menu button.

Alphr · Responsive

The same templates at tablet width.

An iMac showing The Week Portfolio: a black page with the Portfolio wordmark set in serif capitals under a smaller The Week, a row of sections from Fashion to Watches, and a dark photograph of a wristwatch on black pebbles carrying the lead story.

The Week Portfolio · New section

The Week already existed. Portfolio needed its own look.