Sara P — Lead Product Designer

Lead Product Designer

I design complex products and the systems beneath them.

I started in graphic design, spent six years building for the web, and now lead design for complex products. I still work across design and code.

My work spans enterprise SaaS, healthcare, logistics and emerging technology. I’m from Sweden, based in Italy, and work remotely with teams across Europe.

Graphic Design

Print & Editorial

Visual Communication

Brand Design

CRAFT

I started with visual design

Interface Design

Prototyping

Frontend

Implementation

BUILD

Then I learned to build them

User Testing

User-Centred Design

Information Architecture

UX Research

UNDERSTAND

Then to understand users

Product Design

Complex Workflows

SaaS Transformation

Product Strategy

PRODUCT

Then to shape whole products

Systems Thinking

Design Systems

Scaling

Multi-client Design

SYSTEM

Now I design for scale

Digital Identity

Agentic Products

Web3

EMERGING

And explore what's next

Featured Work

circl . enterprise saas transformation

Built for one client. Rebuilt so it fits any of them.

The system had grown around a single customer's way of working, so every new client meant building it again. The hard part wasn't making it configurable — it was deciding which complexity belonged in the product at all.

ROLE.: Lead Product Designer
OUTCOME.: One configurable architecture across back office and the drivers app, modules reused per client instead of built per contract.

Circl operations dashboard: delivery job list beside a live route map — operations surface produced by the shared model.

Circl drivers app showing a delivery task in progress — drivers app.

Circl last-mile planning: route list beside a delivery map — last-mile planning.

read the case

thg . multi-client scale

Designing one system for many products, brands and clients.

Every client meant building the whole component over again. So I split the system in two: components ask for a role, like surface, text, or feedback, and each brand fills it in with its own fonts, colors, corner radius. Same components, different brand, no rebuild.

ROLE.: Lead Product Designer
OUTCOME.: The same components carry many client brands, with white-labelling built into the architecture rather than bolted on per product.

THG design system canvas: type specimens, component library and documentation — shared component architecture and documentation.

same components, three client brands.

read the case

the hashgraph group . enterprise products

Making complex technology understandable

At The Hashgraph Group, I was responsible for UX across technical products including supply-chain traceability, digital identity, transactions and wallets. I designed some experiences directly, investigated unfamiliar concepts and shaped direction with other designers, and reviewed work across the portfolio.

ROLE.: Lead Product Designer
FOCUS.: Complex enterprise UX · Product design · Design direction

Traceability dashboard following a certified batch through the supply chain — traceability platform console.

Digital identity console listing issued credentials and their status — digital identity.

Admin console flow for selecting, inspecting and approving a cacao batch — operator’s app.

read the case

lloyds pharmacy . research-led ux

Improving the existing flows, and launching a new product alongside it

Pharmacy and Online Doctor were two separate systems hard to navigate between, people were dropping off trying to cross from one to the other. We ran research and it moved the problem: trust and expectations were breaking down long before anyone reached the consultation.

ROLE.: Lead Product Designer
OUTCOME.: Drop-off in consultation journey fell, Online Doctor and the pharmacy became one experience, and patients got a second way into care through Video Doctor.”